Why You Should Stop Buying Wall Art Because It Matches Your Sofa

When I first started paying attention to interiors, I assumed choosing artwork was mostly about creating balance.

The colours should complement the sofa, the frame should suit the furniture, and everything should fit neatly into the same palette. It seemed like the obvious way to make a home feel put together.

But the more I travelled, the more I realised that's not how the spaces I loved actually worked.

Over the past few years, I've spent a lot of time living near the ocean. I found myself in surf houses and small apartments in Morocco or Indonesia where I would studying the rooms almost as much as the places outside. 

Looking back, I rarely remember the furniture. What I do remember is the atmosphere. 

The light coming through the windows, the empty space on a wall and often a few small or big photographs that pulled the whole room together.

None of those pieces of art were memorable because they matched the cushions. They were memorable because they made the space as it was.

Because of the wall art, I could recognize who a space was made for. Because every type of person has other interests and with the right art, you pull in the right people. 

That changed the way I think about photography, and eventually, the way I wanted to share my own work.

When I'm taking photographs, I'm not thinking about where someone might hang them. 

I'm chasing moments that make me stop for a second. 

It's the soft light just before sunset or the movement of the ocean on a calm morning. Those are the images I keep coming back to, because they remind me exactly how that place felt.

I think that's also what people are really looking for when they buy art for their home.

Your home isn't just a collection of furniture. It's the place where you start your mornings, unwind after work and spend the ordinary moments that slowly become your life. 

The things you surround yourself with shape that experience far more than we often realise. 

So ofcourse, colours matter. Scale matters. Composition matters. 

But I don't think they should be the starting point. The first question should never be, "Does this match my sofa?" It should be, "How do I want this room to feel?"

For me, the answer almost always comes back to the coast. Not because I need my home to look like a beach house, but because I love what the ocean represents: space, freedom, slower mornings and long summer evenings. 

Those are the feelings I want to bring into my everyday life, even when I'm nowhere near the sea.

That's exactly why I created Sunside Stories. Every print in the collection is chosen because it captures a feeling worth coming home to. 

My hope isn't that the prints simply fill an empty wall, but that they become the first thing you notice when you walk into a room and the reason that room feels just a little more like home.

Did you already see the prints? Check the collection here!